FDA bans sale of Juul e-cigarettes

The Food and Drug Administration (FDA) said Thursday it was banning the sale of Juul e-cigarettes, a blow to the company and a major step in a broader effort to prevent youth vaping.

The FDA said Juul should stop selling and marketing its products and anything already on the market should be removed.

The agency said Juul had not demonstrated that keeping its products on the market “would be appropriate for the protection of public health.”

Consumers who have previously purchased and are currently using Juul pods will not be restricted, the FDA said.

The FDA has faced growing pressure to regulate vaping as e-cigarette use has skyrocketed among children and teens, worrying parents and health experts about their ingestion of the product nicotine-based.

FDA Commissioner Robert Calif in a statement, Juul “has played a disproportionate role in increasing youth vaping.”

“Today’s action is further progress on the FDA’s commitment to ensure that all e-cigarette and e-nicotine delivery system products currently marketed to consumers meet our public health standards.” , Califf said.

Juul said it disagreed with the FDA and intended to appeal, but the company did not say whether it would pursue or appeal through the regulatory process.

“We intend to seek a stay and are exploring all of our options under FDA regulations and the law, including appealing the decision and engaging with our regulator,” the company said in a statement.

“We remain committed to doing everything in our power to continue to serve the millions of American adult smokers who have successfully used our products to move away from combustible cigarettes, which remain available on market shelves nationwide. national.”

The move is part of a broader FDA review of the vaping industry as the agency decides which products to allow on the market. The FDA has cleared some e-cigarette applications over the past year, but these are not the products with major market share.

Last year, the FDA rejected applications for millions of e-cigarettes and vaping products from hundreds of companies, primarily because of their potential appeal to underage teenagers. But regulators have delayed making decisions on most major vaping companies, including Vuse and Juul.

E-cigarettes were first introduced to the market as a “healthier” alternative to the traditional tobacco cigarette, but they have begun to catch on among young people, drawn to the readily available sugary and fruit-flavored e-cigarette pods. in shops. As of 2014, e-cigarettes have been the most common tobacco product used by young Americans.

Yet Juul is no more among the biggest brands favorite of children, because it no longer sells fruit flavored cartridges. According to the government’s annual National Youth Smoking Survey, less than 6% of young people currently of secondary school age said they prefer Juul.

The FDA also appears to be moving forward with tougher regulations on traditional cigarettes, preparing for propose limits on nicotine levels.

Juul was a Silicon Valley startup that quickly rose to popularity due to its sleek cartridges and fruity flavors that its founders said aimed to help people quit smoking combustible cigarettes.

But these flavors have been widely blamed for hooking teens and young children into vaping.

In announcing the marketing denial, the FDA said it had serious questions about some of the studies Juul cited in its application.

In particular, the company provided “insufficient and conflicting data” on potentially harmful chemicals leaking from its e-liquid pods.

Lawmakers and public health groups applauded the decision on Thursday.

“Today’s announcement is long overdue and welcome,” said American Lung Association President and CEO Harold Wimmer. “Juul was the most popular e-cigarette among teens for several years and remains among the most popular today. Ending the sale of all Juul products, including its minty flavor, sends a message to companies that their blatant disregard for public health will not be tolerated.

Matthew Myers, president of the Campaign for Tobacco-Free Kids, said the FDA’s decision “represents the most significant action the FDA has taken to reverse the e-cigarette epidemic among young people.” Juul, more than any other product or company, has been responsible for creating and fueling the e-cigarette epidemic among young people.

House Energy and Commerce Committee Chairman Frank Pallone Jr. (DN.J.) also praised the decision on Thursday, saying Juul had “used tantalizing flavors and clever marketing to get young people hooked on their products.”

“I commend the FDA for following the science and taking this decisive stance to protect the public health of our country by removing these dangerous products from the market,” he said.

Updated at 1:59 p.m.

Leave a Comment