Fujitsu and Salesforce team up for new digital solutions for insurers

ICT provider Fujitsu has partnered with Salesforce Japan, a customer relationship management services company, to develop new digital solutions for the insurance industry.

WHAT IS IT ABOUT

According to a press release, the two companies aim to support insurance companies in their development of optimized insurance products based on medical and health data.

To do this, Fujitsu will develop a system that enables the reliable use of medical data from EMRs. It will also develop a personalized healthcare service to detect signs of specific diseases using Fujitsu Computing as a Service.

Meanwhile, Salesforce Japan will perform comprehensive integration and analysis of patient medical data to visualize the patient journey. It will also be involved in applying new insurance products building on its existing healthcare-specific offerings, including MuleSoft, which integrates external data, Tableau, which analyzes patient data, and the Health Cloud CRM system.

Companies aim to release their digital solutions in 2023.

WHY IS IT IMPORTANT

Over the years, Fujitsu has strived to create a digital health ecosystem where vast data is linked and used with the latest technologies to promote personalized healthcare at all stages of an individual’s life.

Salesforce also connects various healthcare players through its industry-specific Health Cloud CRM system.

The two companies, global partners since 2010, want to support insurance companies that strive to provide personalized insurance products.

Hidenori Tamura, general manager of Salesforce Japan, said that based on his research, more than 80% of consumers are interested in personalized healthcare services, but only about 30% of companies actually provide them, which presents a demand and service gap.

“To meet consumer needs, it is essential that different industry players connect and collaborate with patients to create solutions,” he said.

THE GREAT TREND

New technologies like AI have also been applied in the insurance industry in recent years. Among insurers, based in New York Overalls uses AI algorithms to offer personalized supplementary protection insurance packages to employers.

Insurtech company based in Hong Kong and London Qumatawhich recently raised $13 million in expanded Series A funding, provides an automated underwriting solution for life and health insurers that predicts their insurance applicants’ risk of being diagnosed with over 800 medical conditions, as well than their extra-mortality and extra-morbidity.

REGISTRATION

“Care is not just about a moment in time; care is longitudinal. In order to shift to more preventative and holistic care, the healthcare industry needs to embrace more connected and collaborative solutions and start integrating data from different healthcare platforms to get a full picture of the patient,” commented Amit Khanna, Salesforce SVP and GM for Healthcare and Life Sciences.

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